Larry "Chip" Pearce Jr

President & CEO

Larry Wayne “Chip” Pearce, Jr.
President & Chief Executive Officer
Larry Wayne “Chip” Pearce, Jr. is the President and Chief Executive Officer of Pearce & Associates Auction Company, headquartered in Alabaster, Alabama. He is also the founder and owner of Pearce Properties & Auction Marketing, Inc., a national real-estate auction firm, and Chip Pearce Collector Car Auctions, a specialty concierge auction company serving collectors and estate executors nationwide.
Pearce is a licensed professional auctioneer, a licensed real estate broker, and a Master Personal Property Appraiser, holding multiple advanced professional designations that reflect his depth of expertise and commitment to industry standards. His credentials include AARE (Accredited Auctioneer Real Estate), ATS (Auction Marketing Technology Specialist), CES (Certified Estate Specialist), and MPPA (Master Personal Property Appraiser).
A two-time Alabama State Grand Champion Auctioneer, Pearce earned the state’s highest competitive honor in 1993 and 1996, establishing himself early as a highly sought after auctioneer. Beginning his career in the early 1980s selling antiques and estate assets, Pearce quickly expanded into land, residential and commercial real estate, farms, construction and agricultural equipment, and complex asset liquidations for estate executors, lenders, financial institutions, and the United States Bankruptcy Courts.
Throughout the 1990s and 2000s, Pearce traveled extensively across the country serving as head auctioneer for prestigious antique auction houses and as an automobile auctioneer while continuing to operate a successful full-service auction firm. He served as head auctioneer for King Cole Auction Company, specializing in logging, sawmill and construction-equipment auctions , and as head auctioneer for Insurance Auto Auctions in Alabama, where he sold more than 1,000 automobiles each week. Pearce successfully sold more than 250,000 vehicles during his career selling automobiles.
Pearce is widely recognized as a leading authority in bankruptcy auctions and court-ordered liquidations, serving the courts as an appraiser, advisor, expert witness, and liquidator. His company handled some of the largest asset liquidations in Alabama history, most notably the multi-year auction liquidation of the former Fort McClellan Army Base in Anniston, Alabama, where he sold over 500,000 items over a three-year span on behalf of the U.S. Government. Additional landmark projects include the assets dispersal of Trinity Hospital in Birmingham, the bankruptcy liquidation of Moore-Handley National Hardware in Pelham, Alabama, and the liquidation of the former AT&T Corporate Center in Birmingham.
In the specialty market, Pearce is highly sought after for his expertise in vintage and collector automobiles. He travels nationally conducting appraisals and auctions for private collectors, museums, and estates, and frequently serves as an advisor to other auctioneers handling significant vehicle collections. He established Chip Pearce Collector Car Auctions to provide discreet, concierge-level valuation and liquidation services tailored specifically to collectors and estate fiduciaries.
Today, Pearce conducts more than 200 auctions annually, serving private owners, estate executors, small-business owners, banks and lenders, universities, city and county governments, the U.S. Bankruptcy Courts, and major corporations including AT&T, SPIRE Gas Company, KBR International Construction Company, State Farm Insurance Company, and Alabama Power Company. Pearce & Associates also conducts monthly automobile and equipment auctions from the Pearce Auction Center in Alabaster, Alabama, and has additional business offices in Gulf Shores, Alabama, and Charleston, South Carolina that handle estate, government and real estate auctions..
Pearce has a long and distinguished record of public service. He currently serves as a Governor-appointed member of the Alabama State Board of Auctioneers , with 12 years of service across multiple administrations. During his tenure, he has served on numerous committees, including the Legal and Investigative Committee, and was instrumental in the rewrite of Alabama’s Auctioneers License Law governing online auctions.
Beyond his professional practice, Pearce has helped raise millions of dollars over four decades as a benefit auctioneer for hundreds of nonprofit organizations nationwide, including church missions, Ducks Unlimited chapters, veterans’ organizations, cancer-research foundations, animal shelters, and St Judes & Children’s Hospital of Alabama..
Pearce is a member of the National Auctioneers Association, where he serves as an instructor in the Personal Property Appraisal Program and has taught specialized courses on conducting government and bankruptcy auctions. He is also a longtime member of the Alabama Auctioneers Association, having served eight years on its Board of Directors, including President of the association in 2023. In 2024, he was inducted into the Alabama Auctioneers Association Hall of Fame, and in 2025, he received the associations “Presidents Legends Award,” one of its highest honors for leadership.
In addition, Pearce is a partner member of MarkNet Alliance, a national cooperative of 70 auction companies in 40 states working together to market and sell clients’ assets. He was inducted into the MarkNet Alliance Hall of Fame in 2022, recognizing his leadership, professionalism, and contributions to MarkNet Alliance & the auction industry.
Net result: this isn’t just experience—it’s credentialed authority backed by decades of execution. When clients, courts, or collectors need answers—not guesses—Chip Pearce is the phone call that actually moves the needle.

“No other Professional on the Planet has more Knowledge, on such a wide variety assets, than that of a well Seasoned, Experienced, Professional Auctioneer”.

Andrew D. Pearce

Chief Operating Officer (COO)

Andrew serves as Chief Operating Officer of Pearce & Associates Auction Company, overseeing day-to-day operations, facilities management, and large-scale auction projects across multiple asset categories. Based at the Pearce Auction Center in Alabaster, he plays a critical role in ensuring operational efficiency, compliance, and execution across the company’s auction platform.
Andrew holds a Bachelor of Business Administration (BBA) from Millsaps College and has earned the Certified Auctioneers Institute (CAI) designation, held by a select group of auction professionals nationwide. He serves on the Board of Directors for the Alabama Auctioneers Association and is an active member of the National Auctioneers Association.
Andrew works closely with private business owners planning retirement and transition, managing business liquidations and asset sales involving vehicles, equipment, and inventory. He also oversees Government Surplus Auctions for municipalities and public entities, coordinating directly with city and county officials and institutional sellers such as the Birmingham–Shuttlesworth International Airport. In addition, Andrew manages vehicle consignments, equipment consignments, and the company’s high-volume monthly new equipment auctions..

Damon Folmar

Qualifying Broker/Auctioneer/ Professional Valuation Specialist

With more than 30 years of experience in sales, manufacturing, and agriculture, Damon is uniquely qualified to provide consultation, marketing, and liquidation services for farms, businesses, estates, and municipal assets. His work has taken him to more than 40 states.
Damon was born in Birmingham, AL and grew up in Columbiana, AL which is where he currently lives. He attended the University of Montevallo and then entered the world of business through his family's manufacturing operation. This endeavor allowed him to become proficient in business operations, learning the value and opportunities afforded by wearing multiple managerial hats. While helping building his family business, which they later sold, Damon also developed a small but high quality cattle business. The ability to be multi-faceted and flexible led to opportunities in independent consulting in the cattle business, sales/marketing, as well as business processes/operations.

Alex Bourland

Principle Auctioneer, Broker, Appraiser - South Carolina Division

Alex serves as Principal Auctioneer, Broker, and Appraiser for the South Carolina division of Pearce & Associates Auction Company. He manages the firm’s Charleston operations and specializes in both personal property and real estate auctions throughout the region.
Alex earned his Bachelor of Science (BS) and Master of Business Administration (MBA) from Millsaps College and attended America’s Auction Academy. He holds auctioneer and real estate licenses in both South Carolina and Alabama and has earned the Certified Auctioneers Institute (CAI) and Graduate Personal Property Appraiser (GPPA) designations.
Alex works closely with attorneys, business owners planning retirement or liquidation, and estate executors, providing strategic guidance and valuation expertise for complex personal property and real estate assets.

Jeff Pierce

Pearce Auction Facilities Manager

Jeff serves as Facility Manager of the Pearce Auction Center in Alabaster, overseeing on-site operations and supervising the auction yard team. He is responsible for coordinating on site auction logistics from start to finish.
Jeff manages the day-to-day execution of auctions conducted at the Pearce Auction Center, ensuring assets are staged properly, timelines are met, and yard operations run safely and efficiently. Jeff’s hands-on leadership and operational experience make him a key part of the Pearce & Associates team.

Madelyn Pearce Bourland

Marketing Director/ Auctioneer

Madelyn is an experienced auctioneer and the Marketing Director of Pearce & Associates Auction Company. Based in Charleston, SC - she leads the company’s marketing strategy, digital advertising, and auction promotion efforts while also working closely with estate executors and sellers to position personal property assets for successful sale.
She holds the Certified Auctioneers Institute (CAI) designation - earned by fewer than 5% of auctioneers nationwide - and is also a Certified Estate Specialist (CES) through the National Auctioneers Association. Madelyn earned her Bachelor of Business Administration (BBA) from Millsaps College.

Monica Malone

Apprentice Auctioneer

Monica works closely with estate administrators to assist in the sale of a wide range of personal property, including artwork, coins, collectibles, and jewelry.
She is involved throughout the entire auction process, item tagging, pickups, and on-site assistance wherever needed. Monica is a versatile team member who helps ensure estate and personal property auctions are organized, efficient, and well executed.

Rachel Turner

Auction Support Specialist

Rachel plays a key role in keeping our auctions running smoothly from start to finish. As one of the friendly faces behind the phones and checkout desk, she is an essential part of every auction we conduct. From preparing auction projects and answering bidder questions to handling cashiering after the sale, Rachel handles it all with professionalism and care. She keeps our auctions running efficiently and makes sure our bidders have a positive experience.

Jaydyn Butterworth

Auction Support Specialist

Jaydyn is often the first person bidders speak with and one of the last they see at pickup. She answers phones, handles cashiering, and provides on-site support. If you’ve purchased items through one of our auctions, you’ve almost certainly interacted with Jaydyn. Her positive energy, helpful nature, and attention to detail make her an important part of the bidder experience and a valued member of the Pearce & Associates team.

Courtney Pierce

Vehicle Title Specialist

Courtney serves as the Vehicle Title Specialist for Pearce & Associates, managing title processing and documentation for vehicle auctions. She ensures titles are handled accurately and efficiently, coordinating paperwork and compliance requirements to help keep vehicle sales moving smoothly.

Noah Galloway

Apprentice Auctioneer

Noah Galloway is an apprentice auctioneer with Pearce & Associates Auction Company who specializes in benefit auctions and charitable fundraising events. Working under the guidance of Chip Pearce, Noah helps nonprofit organizations and community groups raise meaningful funds through engaging, well-executed auctions.
A U.S. military veteran and Purple Heart recipient, Noah brings a service-first mindset and strong stage presence to every event. He is the author of Living with No Excuses and is widely recognized for his commitment to resilience, inclusivity, and giving back. Noah is passionate about using auctions as a powerful tool to support causes that make a lasting impact in their communities.

Brooks Bedsole

Brooks is part of the on-site auction team at the Pearce Auction Center in Alabaster, assisting with auction setup, moving and staging items, and helping buyers load purchases during pickup days. His hands-on work helps keep the auction lot organized and running smoothly.

Cindy Pearce

Book Keeper

January Pearce

Apprentice Auctioneer

January specializes in helping estate executors and seniors who are downsizing manage and sell personal property assets. She works closely with families to navigate the auction process with care, organization, and attention to detail.
January holds the Certified Auctioneers Institute (CAI) designation and is also a Certified Estate Specialist (CES) through the National Auctioneers Association. In addition to her auction work, she assists with vehicle title processing and documentation for auction and estate-related transactions.